The UK Podcast Audience Has Outgrown Your Media Plan
Don't miss this article in The Drum by Rowan Hamill, Director of Business Development, UK! Podcast audiences in the UK have grown well beyond the niche many marketers still picture. But while listener habits have changed, plenty of media plans haven't. This article explores why brands need to rethink how they approach podcast advertising and...
Audio Stopped Auditioning at Cannes Lions 2026
Audio is no longer asking for a seat at the table, and the industry has known it for a while. That much was obvious at Cannes Lions 2026. AdsWizz was back on Cabana Row, and the audio conversation ran through two stages that week: a Sounds Profitable panel and a VideoAmp session a day later....
Simplify Audio Advertising Reporting with AdsWizz
In audio advertising, reporting should empower teams to move faster and make better decisions. But too often, it becomes time-consuming manual work, from rebuilding recurring reports to jumping between disconnected workflows and pulling the same insights from multiple systems. We’re making reporting simpler with a new unified experience across AudioServe, AudioMatic, AudioMax, and AudioGo. The...
How Publishers Can Extend First-Party Data Strategies into Audio
First-party data continues to shape how publishers approach audience engagement and monetization. It already powers display, video, and programmatic, but audio has stayed largely disconnected from those workflows. If you’re a publisher already using Permutive, you can now activate your first-party audience segments in audio through AdsWizz, with no new infrastructure required. Audio is a...
Time to Take a Closer Look at Your Current DSP Strategy
Featured in The Drum by Garrison Dua, VP of Demand, North America at AdsWizz. Many DSPs still approach audio using systems designed for display and screen-based media. But listening behavior is different. It’s contextual, immersive, and often happens without a screen. As Garrison explains, the real opportunity is more than just scale. It’s using technology...
